- Video in an email leads to 200-300% increase in click through rate [→]
- 75 million people in US watch videos online, every day [→]
- Video on a landing page can increase conversions by up to 80% [→]
- Embedded video on websites can increase traffic by up to 55% [→]
Video is already important and will continue to become more so, especially on mobile devices. Nobody with an online presence can deny this importance and all small business and brands should be looking at ways of engaging with their audience and customers through video.
"Video is the future of content marketing. People want information that is bite-sized, easier to intake and faster. Video ticks all three of these boxes. A one minute video showing all the ingredients needed for a vegetable lasagna, how it is cooked and for how long is much easier to digest than reading through the recipe or viewing a slideshow of images. By the end of this year Video will represent over 69% of all online traffic"
I have seen it written that video is more effective at creating emotions in an audience than the written word. Whilst, as a book worm, this saddens me I also realise that (thankfully) not everyone is like me and recently I have started testing some video content on social media and on site.
Given that the mere mention of "video" in an email subject line can supposedly increase open rates it would be silly not to!
Last week I was walking in the Azores and the first video below is my first attempt at editing using iMovie for the MAC. It is the record of a hike up Pico da Vara, the highest mountain on the island on São Miguel. I have mixed various view points, such as chest-mounted camera, front and rear shots as well as elevated side angles, to try to show a bit of variety. It was all filmed on a GoPro Hero 4.
I am thinking of doing more 2 to 3 minute videos of mountain and hill walks so I posted it on Mini-Adventure Community on Facebook to get a bit of feedback and the general feeling is that I should include more panoramic shots en route and I will probably have to find ways to do something differently in the videos to ensure they are not too monotonous.
Below is an example of a more immediate type of video, of which I have posted a few across Social Media. This kind is filmed on the iPhone 6s and intended as just a snapshot of what is happening.
In this video I was being mobbed by seagulls whilst hiking up to Lagoa do Fogo!
Whilst the number of my followers across, Instagram, Twitter and Facebook is still very low, my experience has so far confirmed that the short video snapshots receive a lot more attention than any written content, although it is important to combine the two to tell a story if you wish to truly engage. I will continue to post more video and in turn I hope my filming and editing skills will improve.