There is a business adage - or perhaps I should say it's just common sense really - and that is; if you struggle to explain what your product does, you most likely have a problem with it.
If nothing else you are going to have a massive problem selling it and nobody else will be able to explain it. "Ideas that spread, win" as Seth Godin says.
So when it comes to explaining a personal journey of life redesign, which has been an evolutionary thing at best and schizophrenic at times, should I be concerned if it is not clear to everyone?
I was recently invited onto the Join Up Dots podcast - the first time I have been on a podcast - and a good chance (I thought) to hone my message. Prior to this, the only person with whom I discuss in detail my decision to quit the rat race in search of a more entrepreneurial and adventurous lifestyle, is my wife. And she kind of knows me. She sees my mood swings, knows what makes me tick and interprets little hints. I am not saying clarity is not required in a marriage, but there is some leeway, because effectively things have been explained not just by words but also by actions.
This week, I have also been asked to succinctly write a few words for distribution to media describing what I am doing and what my plan is. Hmm. Anyone who read my post about Life Redesign from a couple of weeks ago will know that this has been changing and I have had trouble in the past describing what it is that I am doing. So much so, indeed, that by the time I had put the same post out on Medium it had altered a little and become more succinct.
The podcast experience sadly didn't give me the chance to talk around the areas I wanted or the chance to fully explain my journey. I would have liked to perhaps explain chronologically how I reached where I am and also what motivated me to make the changes. But you live, and most important of all, you learn!
What I didn't realise until this past couple of weeks is that in order to talk about myself in this way I need to consider myself as a product and it can't be one that changes every few days. So I have settled on a high level view and here it is.
"In late 2016 I quit the "rat race". It was long time coming and it was a difficult decision. When I decided to take this dramatic decision I had in mind the idea to “redesign my life” in a way that was more entrepreneurial, satisfying, interesting and adventurous both in my personal and professional life.
I wanted to work on different projects, to learn new skills and to live a more adventurous and fulfilling life, especially spending more time outdoors. In short I wanted to follow my passions, be happier and live better.
I decided 2017 would be the year of change."
And this is the short of it. I have sent this to the media outlets that requested it and I will stick to it.