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Wilderness & Wellbeing BLOG

My name is Tom Smallwood and here you will find my posts and those of guests, on the positive effects of time spent outdoors.

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Its not all about the end result!

November 1, 2016

This week I had the pleasure of spending half a day with Aires Loutsaris (legend of SEO) and we discussed some new business ideas. As we spoke about some project we would like to cooperate on it struck me that I have learnt a few things from The Armchair Mountaineer, in the last 3 months.  

Examples of current (ongoing) learnings: 

  • Coping with the local limitations of Amazon affiliate programs and how to make the most of them internationally. 
  • The value of quality content (honest and reputable) against simply massive volume. 
  • When and what to post on social media as well as which social media management apps to use. 

As I mentioned in a blog post recently The Armchair Mountaineer it not just about long term plan to make a modest income from writing about the outdoors. It is about reconnecting me with the outdoors. To this I would now like to add that it is also about LEARNING. 

As I continue to do some egaming consultancy work and to work on some other side projects in the online sphere, I think it is crucial that learning continues and indeed I would go as far as saying that I am now endeavouring to not undertake any project from which I do not think I can learn something.  

Redefine what Success is.

I think it is a sound investment in yourself as a person if you go into any project not solely depending on the final outcome. Whether it is a business project or otherwise it is worth taking a step back and asking yourself what you can learn from the journey? What benefits will you get, irrespective of the end result? In this way you also redefine what success is. I think if you can embark on a project knowing that you will learn useful, transferable skills along the way it ensures your time is not wasted even if, for whatever reason, the final output is not 'successful'.  

If this web site ultimately comes to nothing then it will have been done in a way that things have been learnt along the way. In truth I did not sit down and come up with this ethos prior to starting, as my motivation was different. However, I realise this now and will always try to benefit from processes not just from goals.

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