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Wilderness & Wellbeing BLOG

My name is Tom Smallwood and here you will find my posts and those of guests, on the positive effects of time spent outdoors.

Can you explain what your product does?

June 22, 2017

There is a business adage - or perhaps I should say it's just common sense really - and that is; if you struggle to explain what your product does, you most likely have a problem with it. 

If nothing else you are going to have a massive problem selling it and nobody else will be able to explain it. "Ideas that spread, win" as Seth Godin says.

So when it comes to explaining a personal journey of life redesign, which has been an evolutionary thing at best and schizophrenic at times, should I be concerned if it is not clear to everyone?

I was recently invited onto the Join Up Dots podcast - the first time I have been on a podcast - and a good chance (I thought) to hone my message. Prior to this, the only person with whom I discuss in detail my decision to quit the rat race in search of a more entrepreneurial and adventurous lifestyle, is my wife. And she kind of knows me. She sees my mood swings, knows what makes me tick and interprets little hints. I am not saying clarity is not required in a marriage, but there is some leeway, because effectively things have been explained not just by words but also by actions.

This week, I have also been asked to succinctly write a few words for distribution to media describing what I am doing and what my plan is. Hmm. Anyone who read my post about Life Redesign from a couple of weeks ago will know that this has been changing and I have had trouble in the past describing what it is that I am doing. So much so, indeed, that by the time I had put the same post out on Medium it had altered a little and become more succinct.

The podcast experience sadly didn't give me the chance to talk around the areas I wanted or the chance to fully explain my journey. I would have liked to perhaps explain chronologically how I reached where I am and also what motivated me to make the changes. But you live, and most important of all, you learn!

What I didn't realise until this past couple of weeks is that in order to talk about myself in this way I need to consider myself as a product and it can't be one that changes every few days. So I have settled on a high level view and here it is.

"In late 2016 I quit the "rat race". It was long time coming and it was a difficult decision. When I decided to take this dramatic decision I had in mind the idea to “redesign my life” in a way that was more entrepreneurial, satisfying, interesting and adventurous both in my personal and professional life.
I wanted to work on different projects, to learn new skills and to live a more adventurous and fulfilling life, especially spending more time outdoors. In short I wanted to follow my passions, be happier and live better.
I decided 2017 would be the year of change."

And this is the short of it. I have sent this to the media outlets that requested it and I will stick to it. 

Tags Business, Work
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